Companies spend much time and money analyzing factors that grab our attention to their advertisements. They’ve discovered that certain colors, shapes, and layouts create impact upon buyers.
In fact, researchers have even determined the most powerful, persuasive words. They recommend advertisers use these top ten:
- You – you matter; you deserve the product
- Free – after all, everyone likes a deal
- Because – people need reasons why they should buy
- Instantly – we care about immediate results
- New – everyone appreciates an improved product
- Save – people like a bargain
- Proven – we appreciate research that backs up an advertiser’s claim
- Love – taps into what’s important to us, like family, safety, and security
- Discover – hints of a promise that we’ll be satisfied
- Guarantee – removes the feeling of risk
As I read through this list it occurred to me all these words are part of the glorious message of Christmas:
On that quiet night in sleepy Bethlehem, God sent his only Son into the world to be our Savior. Why? Because he loves us. Whoever believes on him will be saved from death and will receive the free gift of eternal life (John 3:16). That includes you!
Oh, but there’s more. When we fuse ourselves to Jesus, we become brand new people (2 Corinthians 5:17). Our outlook on life is revitalized; our values and motivations change. We instantly experience the peace of God and his joy (John 14:27 and 10:10). Each day is an opportunity to discover more of what it means to live a God-enhanced life.
And how do we know those statements are true? God’s Word is our guarantee that these blessings become ours through Jesus. The truth presented within its pages has been proven.
- Over 150 years of archaeological studies back up the accuracy of numerous facts in scripture. Not one discovery has uncovered an inaccuracy.
- Dozens of Old Testament prophecies about the Messiah were fulfilled by Jesus. The mathematical laws of chance refute the possibility of coincidence.
- Scientific and medical information in the Bible has been verified centuries later.*
- Thousands of ancient manuscript fragments and letters (which include Bible quotes) corroborate the scriptures – many more than any other ancient text.
- The influence of the Bible has been evident in the lives of individuals and upon the culture and history of the Western world. No other book has produced such impact.
There you have it. Ten words that researchers have found to be powerful and persuasive for selling products, or ten words that persuasively express the significance of Christmas and why it makes sense to embrace it.
The apostle John summarized the central truth of Christmas with these ten words:
(“The Word became flesh and made his dwelling among us.” John 1:14)
That is glorious, incredible news worth celebrating.
But Christmas isn’t just a happy one-day celebration, it’s meant to be a joyous, whole new way of living with Jesus — all year, every year.
Better yet? A day is coming when the joy of Christmas will be purified, intensified and extended for all eternity–on the day when he comes again!
*For one small example, see “Pathfinder of the Seas” about Matthew Maury and his discoveries.