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Archive for January, 2022

(From Morning by Morning, March 4.)

S. Truett Cathy (1921-2014) was just such a person, who grew up in poverty during the Great Depression to become a steadfast and unmovable masterwork of God.

At age eight he started his own business, inspired by a woman in his Atlanta, Georgia neighborhood. She sold cupcakes from her front yard.

M-m-m.  What could I sell to earn some money? Truett wondered. 

The answer: soft drinks. He purchased six bottles for a quarter and sold them for a nickel apiece. Just twenty six-packs, he figured, and I’ll have a whole dollar.

Truett quickly realized he could expand sales by enticing the door-to-door salesmen with cold drinks. He began to serve ice with the soda.

Soon the young entrepreneur had saved four dollars—enough to buy an old bicycle. Now he could make quicker profits by delivering newspapers.  But competition for customers was stiff with three well-established papers in Atlanta.

Truett had learned the value of customer satisfaction, however, so he made sure his papers landed on porches. On rainy days he put them inside the screen doors, and his customer list grew.

Truett delivered papers until high school graduation, after which he was drafted into the Army. Upon honorable discharge in 1945, Truett returned home to pursue his lifelong dream:  owning a business.

He decided to open a restaurant, knowing a bit about cooking for a crowd.  For years he’d helped his mother as she daily prepared meals not only for their family of nine but also for six boarders.

Truett and his younger brother Ben pooled their resources, took out a loan and bought a piece of land near a Ford assembly plant and Delta Airlines at the airport which provided a large customer base.

The tiny restaurant, aptly named the Dwarf Grill, included just ten counter stools and four tables.  The brothers served quick-to-fix burgers and steaks.

(The Dwarf Grill is still in operation, but in a new building with a revised name.)

They worked hard and the business thrived. But in 1949 tragedy struck. Ben, another brother, and two friends were killed.

Later Truett would remark, “I lost two brothers in an airplane crash, both of them leaving a wife and kids.  When I get to heaven, that’s probably the first question I’d like to ask: Why was it necessary?”[1]

The heartbreak did not erode Truett’s strong faith in God, which had been inspired by his devout mother and nurtured by Sunday School teacher and life-long mentor, Theo Abbey.

Then more trouble ensued.  In 1959 Truett was diagnosed with colon cancer. In an interview he explained that just prior to the successful surgery he experienced a new peace, knowing that whether he lived or died, he would be with God.[2] God granted another fifty-six years.

In 1960 the second restaurant burned to the ground, and then the original Dwarf Grill caught fire in 1965. But instead of becoming discouraged, Truett leaned on his God, growing stronger in faith and more determined than ever.

With only one restaurant to oversee, he focused his time on developing the menu. Truett remembered his mother’s impressive fried chicken, how she seasoned it the night before and put it in the ice box to marinate. 

He experimented with recipes, tried his efforts on regular customers and soon created a new menu item: the Chick-fil-A sandwich—a play on the word fillet, but also indicating the meat was grade A.

Customers loved the new sandwich, and in 1967, Truett opened the first Chick-fil-A restaurant. One successful opening followed another until, in the year 2000, the restaurant chain grossed one billion dollars in sales. By 2018, it surpassed $10 billion in sales.

(Enlarge this image to read about Truett Cathy’s winning habits
–based on Biblical principles.)

Today, the company generates more revenue per restaurant than any other fast-food chain, even though all locations are closed on Sundays. (Since his first day in the restaurant business, Truett set aside that day for his employees and himself “to rest and worship if they choose.”[3])

Truett’s commitment to put God first is expressed in the company’s statement of purpose: “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.”[4]

Truett also delighted to glorify God by spending his fortune to encourage others.

How do you identify someone who needs encouragement?

That person is breathing.

–Truett Cathy

Since 1973, Chick-fil-A has given more than $35 million in college scholarships to its employees. Truett also founded the WinShape Foundation, providing approximately $18 million dollars for the development of foster homes and summer camps.

His legacy of planting Christian ideals in the lives of others continues, even though Masterwork Samuel Truett Cathy now resides in heaven. (He is survived by his wife of sixty-six years, three children, eighteen grandchildren, and nineteen great-grandchildren.)


[1] https://www.quotetab.com/quote/by-s-truett-cathy/i-lost-two-brothers-in-an-airplane-crash-both-of-them-leaving-a-wife-and-kids-w

[2] https://www.11alive.com/article/news/thank-you-god-that-im-alive-in-book-chick-fil-a-founder-s-truett-cathy-shared-faith-affirming-brush-with-mortality/85-48c52862-7a53-4167-9e7a-1a37bd8d6185

[3] https://thechickenwire.chick-fil-a.com/inside-chick-fil-a/secret-menus-and-closed-on-sundays-chick-fil-a-fact-or-fiction

[4] https://billygraham.org/story/a-conversation-with-truett-cathy

Other Sources:

http://www.academicstar.us/UploadFile/Picture/2015-7/20157331854318.pdf

https://www.entrepreneur.com/article/311452

http://www.giantsforgod.com/s-truett-cathy/

https://www.thextraordinary.org/s-truett-cathy

Photo credits: http://www.pixhive.com; http://www.quotefancy.com; http://www.flickr.com; http://www.dailyverses.net; http://www.samiskelton.com; http://www.flickr.com; http://www.pxfuel.com.

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“God’s presence flowed over me like liquid love.”[1]

Isn’t that delightful imagery?

Perhaps you’ve experienced God’s presence as liquid love—deep-down warmth drenching the soul through a God-enhanced moment, overflowing joy as he lavished favor upon you.

Looking back on 2021, I can identify such glorious moments and have included a few of them below.  Perhaps they’ll trigger memories of your own, when you experienced liquid love from God’s river of delights.

First, the highlight of 2021:  our youngest two granddaughters invited Jesus into their lives—one in August, one in December.  Nothing warms the heart more than seeing loved ones take this all-important step of faith!

Prior to Covid vaccines, a friend arranged a Zoom call for three of us to enjoy a cup of coffee together—virtually.  The delightful gab fest, mutual encouragement and prayer for one another did indeed generate the warm flow of God’s liquid love.

A week of balmy weather in April allowed us to bask in sunshine-amidst-bird-song much earlier in the year than usual.

(Deck view of our backyard, mid-April)

Inspiration for blog posts often comes at unexpected times.  One morning while getting ready for a women’s Zoom Bible study, an idea suddenly occurred to me. I smiled at the pleasure of it, knowing exactly where the notion came from!

After thirteen months of separation, we reveled in joining our son, daughter-in-law, and two granddaughters for dinner in their home.  The best moment:  reaching the third floor playroom, seeing the girls’ faces light up as they shouted, “Nana!” and tangling together in a glorious hug.

(Snuggling for a selfie)

Early May Steve and I were able to return to church. Though masks hid smiles and hugs were verboten (at first), we celebrated the togetherness of church family and the joys of in-person, corporate worship.

Mid-spring we watched four fox kits cavorting in the grass—a number of times.  Their jumping, wrestling, and teasing nips at one another made us laugh.  Better yet, such close encounters with God’s creatures feel like personal love-gifts from him.  Indeed, “God’s love notes are stashed everywhere.”[2] They even appear in our own backyard.

Speaking of love-gifts, one lies upon our living room floor—a new rug.  Though our wish-list was quite specific, and options studied online weren’t measuring up, the perfect choice presented itself in the first store we visited. (The discovery of a rug that appealed to both of us was a bit of miracle in itself!) 

A Ruegg family reunion (13 of us) in a large, rustic cabin took place in August.  What a glorious time of hiking, games, reading, long conversations, superb meals (planned and prepared by our older son and daughter-in-law), and even a song-fest around the fire pit one evening—all enjoyed in perfect weather no less.

Another cabin-adventure—this time with old friends–occurred in October.  The mountain view out the back windows took our breath away; the laughter, banter, and coziness of our relationship produced a considerable uptick of endorphins. 

(Mineral Bluff, Georgia)

Granted, people take pleasure in nature, family, friends, and delightful experiences all the time—without God. But for believers in Christ, the pleasure of each gift is richly augmented because God is in it with us.

Another gift?  The overflow of liquid love often becomes blissful tears.

Now it’s your turn. In the past year, how did God’s love flow over you like liquid love? Share your experience in the comment section below!


[1] Pat Chen, Intimacy with the Beloved, quoted by Linda Dillow in Satisfy Your Thirsty Soul, 82.

[2] Sara Hagerty, Unseen, 106.

Photo credits: http://www.pixabay.com; http://www.flickr.com; Nancy Ruegg (2); http://www.flickr.com; Steve Ruegg; http://www.flickr.com.

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